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About Flashecom
 Our Corporate Philosophy and Brief History of Our
Success
Flashecom was founded in 1998 with a simple mission: deliver cost effective
eCommerce solutions to businesses who wanted a robust, professional, and
manageable presence on the web. To ensure our profitability and appeal, we
developed eCommerce solutions that met and rightly predicted our customer's
needs. This was, of course, a calculated risk and one that we assumed
ourselves, relying on internal funding rather than venture capital.
By
assuming all the risks we found ourselves especially motivated to produce
the best-applications indispensable to the online retailer and reseller. As
a result, our product was well received, and we turned a profit 18 months
after our company was formed. Our continuing success is reflected in our
growth: approximately 25% annually-a bright spot in an otherwise slow
economy.
Our customers come from multiple industries and that diversity has, in
part, effectively insulated us from a soft economy. It's the power and
manageability of our software, however, that has kept us profitable by
making our customers profitable. We continue to provide cost effective
ecommerce solutions that keep them that way.
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Our Past Informs Our Future
Naturally, as our business grows, so does our vision. When we started in
1998, the ASP (Application Service Provider) model- where hosting,
maintenance, and product upgrades are all handled by one firm-was virtually
unheard of. Online retailers and resellers instead turned to multiple
companies, each of whom offered a "portal," or single facet of doing
business online. Thus, shipping and receiving, accounting, market research,
and essential services such as hosting and software integration were each
provided (if they were provided at all) by different companies--companies
spending millions developing software that addressed just one of the many
facets of running a successful business online.
Flashecom rightly
anticipated that a holistic approach to eCommerce was the most cost
effective and efficient way for retailers and resellers to make it on the
web. So we developed an intuitive solution, and combined it with a single
comprehensive package including hosting, maintenance, and continual
upgrades. In effect, a businessperson could now manage their operation from
their internet browser! This strategy replaced the piecemeal approach to
eCommerce that the "portal" offered. More significantly, it eliminated the
need for programming experts at every level of online retail.
Our goal is to expand our existing ecommerce solutions into the broader
market of ERP (Enterprise Resource Planning), making Flashecom software
among the most sought after ecommerce solutions among businesses of any
size and organizational complexity. And we're not far off. Already, our CRM
(Customer Relations Management) tools, such as the Email Marketing
Campaign, Affiliate Program, and Event Manager are among the finest and
most comprehensive available. Combine these features with our excellent
Supply Chain Management (SCM) and you have the makings of an industry
leader in eCommerce enterprise.
To summarize, we are a profitable company, providing a mature ecommerce
solution to a large and ever expanding customer base. We believe in
continually refining our software, creating scalable ecommerce solutions
that grow with your business. We are excited about our solutions and
believe they're invaluable tools for business of all stripes. We look
forward to exploring the possibilities with you. |
