Your Flashecom storefront dynamically places your product names within each product page's title tag. The title tag feature delivers targeted leads to your virtual doorstep. In addition you can customize or select your own title's tag, product search keywords and descriptions for each single category and product. This will ensure the best visibility in various search engines such as Google and Yahoo utilizing your own keywords. Ask your sales rep. for more detail.

Your Flashecom storefront has a built-in homepage- index.asp. Some search engines prefer an .html based page, so we have built in a feature that allows pages to convert from both .asp and .aspx to .html. Flashecom shopping carts dynamically generate .html search engine friendly catalogs for your online store - complete product groups, and products with the click of a button! Our search engine optimizer pulls all of the relevant information, including titles, product names, and descriptions and strategically links them together for intuitive navigation and search engine friendliness. This revolutionary feature allows your niche keywords to help power your business.

Take advantage of popular affiliate programs to boost your marketing efforts and increase overall sales. Our e-commerce software is compatible with most of the Affiliate Program and hundreds of other eCommerce solutions.

Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive. Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers. Compared to the other media marketing(like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, the internet marketing and advertising spending is around 5% only while TV, radio and the print. Just keep in mind the more information you provide your customers through product descriptions and detail information the more likely you'll increase your sales online.

Good advertising is the key to the ecommerce industry: pay-per-clicks, banner ads, email blasting, shopping portals -- did you realize that 2 out of those 4 are FREE with Flashecom? Email blasting is built right into the administration, under TOOLS-->EMAIL CAMPAIGNS.

As far as shopping portals go, one of the best and busiest is Froogle, a shopping portal from Google. There, you can list your products for free simply by exporting your private catalog (the EXPORT button is at the top right of the administration page for your site) and putting the data into the correct layout. To use this feature, you will need to sign up for a free Google account if you haven't already. For more information on how to list your products on Froogle, click here. You can also get advertising information by contacting your Flashecom Sales Rep at (888) 282-1000.

Use your Coupon Manager consistently.
Don't always give a discount through your website by putting the item on sale for everyone -- customers that have coupon codes will feel like they are getting a special deal that others don't. This feeling can help boost sales for specific items and assure the customers that this deal is better than they're going to get anywhere else. The Coupon Manager is available through your site management, under the "Tools" menu. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000.

Use Your Email Campaign Tool at Least Once a Month
Make sure you use your email campaign tool at least once a month. You're going to have different products and different pricing available, so you might as well take a minute to change some sale items. Promote some products through your online store, and blast emails to your customers! The email campaign is available through your site management, under the "Tools" menu. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000.

Are You Fully Integrated?
One of the most powerful features we offer is full catalog integration with both Ingram Micro, Tech Data, Synnex, D&H and DBL Distributing, so be sure to make it work for you. This powerful tool can easily provide sourcing and pricing from two major suppliers, saving you both time and money. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000!

eCommerce is competitive. But we've put together some marketing tips and tricks that will help your ecommerce site succeed and grow. You'll find all sorts of useful tips, such as how to maximize our ecommerce tools and how to advertise effectively. You can also personalize any of our ideas to make them fit your specific business needs and situation.

Good advertising is the key to the ecommerce industry: pay-per-clicks, banner ads, email blasting, shopping portals -- did you realize that 2 out of those 4 are FREE with Flashecom? Email blasting is built right into the administration, under TOOLS --> EMAIL CAMPAIGNS.

As far as shopping portals go, one of the best and busiest is Froogle, a shopping portal from Google. There, you can list your products for free simply by exporting your private catalog (the EXPORT button is at the top right of the administration page for your site) and putting the data into the correct layout. To use this feature, you will need to sign up for a free Google account if you haven't already. For more information on how to list your products on Froogle, click here. You can also get advertising information by contacting your Flashecom Sales Rep at (888) 282-1000.

Make Use of Your Coupon Manager
Use your Coupon Manager consistently. Don't always give a discount through your website by putting the item on sale for everyone -- customers that have coupon codes will feel like they are getting a special deal that others don't. This feeling can help boost sales for specific items and assure the customers that this deal is better than they're going to get anywhere else. The Coupon Manager is available through your site management, under the "Tools" menu. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000.

Use Your Email Campaign Tool at Least Once a Month
Make sure you use your email campaign tool at least once a month. You're going to have different products and different pricing available, so you might as well take a minute to change some sale items. Promote some products through your online store, and blast emails to your customers! The email campaign is available through your site management, under the "Tools" menu. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000.

Are You Fully Integrated?
One of the most powerful features we offer is full catalog integration with both Ingram Micro AND Tech Data, so be sure to make it work for you. This powerful tool can easily provide sourcing and pricing from two major suppliers, saving you both time and money. If you need more information on this contact your Flashecom Sales Rep immediately at (888) 282-1000!

Shop by Brand Feature Makes Shopping Easier
eSpec™ Customers, make sure you take advantage of the "Shop by Brand" feature. For example, let's say some customers want to come to your site and search for a laptop. If they have a specific brand in mind before arriving on the site, the minute they land on the home page they can click on "Shop by Brand," select the brand, and then select the category.

Think about the implications of this feature: If such customers have never been to your site before they may not want to look through your whole catalog to find what they already know they want. On the other hand, if they can get to it in two or three clicks without having to search through other items, they're actually more likely to look for other products on your site. They are also more likely to come back to your store again later, because easy-to-use sites gain the customers' confidence. We highly recommend taking advantage of the "Shop by Brand" feature included in eSpec™.

Match Your Template Colors to Your Logo Colors
Match your template colors to your logo colors If you are using our eLink solution, you can switch to a clean, hi-tech, CSS layout that matches your logo colors. To implement this feature, select PROFILE --> TEMPLATES in your site management. You should see two tabs for "Template Type I" and "Template Type II." Under the new type of layout, you'll still be using the basic buttons and headers from "Template Type I," so make sure you've selected one that matches the look and feel of your layout. If you select a different one than the one you are currently using, make sure to click the "Save" button, and then re-enter PROFILE --> TEMPLATES.

Now for the fun part: Click the tab that reads "Template Type II." In the left window you'll see a preview of your site. You need to select "Yes" for "Enable Type 2," then select your colors. You can select colors using our color picker on the right side of the box or by directly entering a hexidecimal code that precisely matches your logo color! Additionally, make sure the Primary and Secondary TEXT colors are changed as well so that your text remains readable. Click the "Save" button and then click the "Store Preview" button at the top of the management to see the results! You can change and tweak the settings to get the look you want.
NOTE: You may need to shut down and restart you browser to see the results.

Web Site Promotion Ideas
You've got a great Flashecom store, and now people can find you on the web. That fact alone helps your business, but what more can you do to increase traffic to your website?

Custom Forms Can Help You Keep Your Customer Base
Make sure you build a custom form to sign up for your company's mailing list, and post a link for it on the storefront in a very noticable place. You can create a quick and easy custom form to collect information under TOOLS-->EMAIL CAMPAIGN-->SIGN-UP SURVEY in your store's management section. For a more detailed or personalized form, use TOOLS-->FORM MANAGER. A good place to post a link to this form is on the Right Information Column accessible under SITE MANAGER-->BUILT-IN/CUSTOM PAGES-->RIGHT-HAND SECTION.

Take your business to new heights with Flashecom Ecommerce Solutions and Ecommerce Web Hosting. Flashecom offers the best prices in the industry for a complete Ecommerce hosting solution. Because Flashecom understands that an Ecommerce web hosting solution is only as reliable as the server doing the hosting, we provide RackSpace Managed Hosting FREE as part of all monthly solutions. RackSpace's Zero-Downtime Network™, and Fanatical Support™ philosophy offers Flashecom clients peace of mind in their Ecommerce hosting solution provider.